Essentials of Managerial Finance

Managerial finance is concerned with assessing how financial techniques are being used at different levels of a company versus the financial techniques themselves.

Financial statement analysis involves a comprehensive examination of a company’s financial statements, including the income statement, balance sheet, and cash flow statement. Analysts assess revenue, earnings, assets, liabilities, and cash flow to gauge financial health and performance.

Traditionally, financial topics are grouped into four main areas: 1. Corporate finance 2. Investments 3. Financial institutions 4. International finance Corporate finance, is the main subject of this book.  

This book is about marketing and marketing strategy, planning  And, at its essence, marketing strategy planning is about figuring out how to do a superior job of
satisfying customers.