Introduction to Psychology

Introduction to Psychology” by Rita L. Atkinson, Richard C. Atkinson, and Ernest R. Hilgard is a seminal textbook that provides a comprehensive and engaging introduction to the field of psychology. First published in 1983, this influential work has been widely adopted for its clear explanations, thorough coverage, and innovative research examples.

The book is written from a practical management perspective in a clear and engaging style. It includes full coverage of operational issues and introduces the major academic debates of relevance to the field. The book is divided into six core parts each of which contains chapters focusing on strategy, operations and skills.